Welcome to Empire Events, where we unlock the secrets to mastering profitable event businesses.
Thursday, December 4 at 6pm EST
THE TIME IS NOW.
You’re Not New to Events... But You’re Tired of Feeling Like an Employee in Your Own Business.
You’re constantly booked.
Clients love you.
You create magic with florals, floorplans, and flow.
But behind the scenes?
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You’re undercharging—but afraid to raise your rates.
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You’re exhausted—constantly customizing, reinventing, overdelivering.
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You’re inconsistent—some months hit, others hurt.
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You’re solo-stressing every contract, every client, every cash flow moment.
Let’s be real:
Your calendar says “successful,” but your systems, sales, and sanity say otherwise.
You didn’t start your business to live in burnout.
You started it to build an empire.
Why Empire Events Masterclass?
The 3 Shifts from Planner to CEO: Transition from being just an event planner to becoming the CEO of your event business.
Positioning for Premium Clients: Learn how to attract high-value clients who respect your worth and are willing to pay top dollar.
Scalable Systems for Consistent Revenue: Implement systems that allow your business to run smoothly, even when you’re not working.
Brand Storytelling That Sells: Craft a compelling brand narrative that resonates with your ideal clients and sets you apart from the competition.
It’s not about planning more events. It’s about building a real business behind your talent.
This isn’t just another industry webinar on color palettes and centerpieces.
This is a business reset for the seasoned event professional who’s ready to scale with strategy, lead with confidence, and build an event empire that pays them like a CEO.
You’ve mastered events.
Now it’s time to master the empire behind them.
Is this you?
01
Position your event services for premium pricing
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Create repeatable systems that run smoothly (even when you’re offline)
03
Build income models beyond one-off events
04
Sell without chasing or convincing
05
Step into your CEO identity—confident, structured, respected
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It’s not about planning more events. It’s about building a real business behind your talent.
This Masterclass Is For You IF you are an Event Professional and ……
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You’re in your business and not working ON your business
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You’re tired of being the “go-to” everyone celebrates, but can’t afford to rest
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You’ve never had a repeatable sales system or back-end that actually supports growth
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You’re still pricing emotionally and KNOW it’s not sustainable
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You want to scale but aren’t sure what to build next or how to hire help
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You secretly wonder if you’re the bottleneck in your own success
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You crave a business that leads with your genius—and pays you like it
Have a Seat Now
Don’t miss this opportunity to transform your event business.
Join Dr. Shanna Scott, founder of the Event Professional School, and learn how to build an event business that not only showcases your talent but also pays you what you’re worth.
What Makes This Different?
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You don’t need another business coach telling you to “just raise your rates.”
You need someone who knows the event industry, who’s built multi-six and seven-figure event businesses, and who understands the unique demands of live production, client dynamics, and high-touch delivery.
Dr. Shanna Scott—Event Conversion Strategist and Founder of Event Professional School—created this masterclass to help you bridge the gap between passion and profit.
Meet Dr. Shanna:
Dr. Shanna M Scott is the founder of the Event Professional School and a nationally recognized Event Strategist. She helps talented, ambitious Event Pros turn hustle into high-profit through structure, strategy, and CEO-level systems. Her EMPIRE Method has helped dozens of creatives move into six-figure territory with confidence and clarity.
FAQ
Is this for beginners or experienced planners?
Both. Whether you’re just starting or you’ve been working events for years, this masterclass will elevate your business strategy and give you next-level clarity.
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How long is the masterclass?
Approximately 60 minutes, packed with transformation.
Is there a replay?
Nope, there is not.
What do I need to bring?
A notebook, your vision, and your CEO energy.
Come sit with us.
Seats are limited for this transformational experience.
If you’re ready to stop running your business like a side hustle and start earning like a CEO, this is your moment.
CEO TESTIMONIALS
Karrington Warfield
Shanna and EPS have been a lifesaver for my business. I have not only learned from the classes/training but have gotten a ton of hands on experience. I have had coaches and mentors in the past but Shanna has been hands downs THE best. She’s available to run ideas by, honest with us, and clearly wants to us to succeed in our business. I am so glad we were aligned. I recommend joining the EPS family, you won’t regret it.
Natasha Wright
Working with Shanna in the EPS program has been one of the best investments in myself and my company. The program has helped me fast-track my growth in the event industry and restructure my packages, allowing me to confidently increase my pricing to reflect the value I bring. Beyond the sessions, having Shanna as a mentor and adviser has been invaluable. Whenever I felt stuck—whether negotiating contracts or navigating specific challenges—her expert advice and guidance helped me find clarity and solutions. The community she fosters, combined with her wealth of knowledge, has truly elevated both my mindset and my business.
Gifty Nkansah
I Received 5 figure Corporate Contract!
Shacarra Palmer
Working with Shanna Scott has been a game-changer for me as an event planner. Her expertise, tools, and guidance have given me the confidence and skills to elevate my planning services. Shanna's patience and willingness to share her knowledge helped me refine my processes and think strategically about each event. Her mentorship has been invaluable in helping me grow and succeed in the industry.
You Can’t Keep Carrying a Million Dollar Gift with Hundred Dollar Habits.
It’s time to:
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Stop playing small
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Stop guessing on pricing
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Stop hustling for every dollar
And start structuring the empire behind your events.
Have a Seat in the EMPIRE Events Masterclass
Date: December 4th
Time: 6 PM EST
Location: Online — Link delivered to your inbox
Investment: Complimentary with RSVP (for a limited time)